A Brand Manager at our company bridges the gap between the brand, customer, and consumer by leveraging insights gleaned from their experiences. The goal of the Brand Manager is to promote and augment brand loyalty through enhancing the customer and consumer experience within a rapidly evolving environment.

Key Performance Areas (Core, essential responsibilities outputs of the position):

Strategic Planning and Market Analysis:

Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.
Develop and implement strategic plans for new and existing pharmaceutical products.
Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.

Product Development and Management:

Work closely with medical and research and development teams to understand market needs.
Oversee the development of product positioning and messaging.
Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process.

Brand Management and Marketing:

Develop and implement effective marketing strategies for products.
Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy.
Manage brand budgets and allocate resources across different products and marketing initiatives.

Sales Support and Collaboration:

Communicate and collaborate with the sales teams to provide support and training on products.
Develop sales strategies and targets in conjunction with leadership.
Analyse sales data and market feedback to adjust marketing strategies as needed.

Stakeholder Engagement:

Participate in medical conferences, workshops, and other events to promote products.
Build and maintain relationships with industry partners, opinion leaders, and external agencies.

Performance Monitoring and Reporting:

Monitor and analyse the performance of the products in the market.
Communicate plans and results with the business leadership and relevant teams within the business.
Adjust strategies based on performance metrics and market feedback.

Minimum Requirements:

Education:

Bachelors degree in Marketing, Business Management, or related field.
Science degree with relevant experience will be considered.

Experience:

More than 3 years experience in Brand Management, preferably within the pharmaceutical industry.

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